Saturday, January 24, 2015

Rotary Watches -- Durable and Reliable

Rotary Aquaspeed Ladies' Diver's Chronograph Watch
There are some great stories told of Rotary watches. Consider the following testimonial from http://www.rotarywatches.com/en/service/customer-testimonials :-

"30 Years of Perfect Time

In 1979 I purchased a Rotary Aquaplunge. After 30 years this watch still keeps perfect time and has only had batteries replaced in that time. It travels with me everywhere and is used for diving and swimming. To this day, it has never missed a beat.


I thought that I should write to you to tell you how impressed I am with this product. When I purchased it all those years ago, I never entertained the thought that it would still be on my wrist after 30 years! Some of my friends have urged me to replace it for a more up to date model but why would I get rid of a perfectly good watch that has served me so well and now represents years of wonderful memories.

I see that you now do an “Aquaspeed” collection and I feel privileged to be in possession of a watch that could have been the inspiration for this!

Simon Bowden - Brisbane, Australia"


Rotary Men's Skeleton Leather Strap Watch

Rotary Aquaspeed Men's Bracelet Watch


The brief history and mission of Rotary watches as obtained from http://www.rotarywatches.com is as follows:-

"Rotary Watches - About Us 
Rotary Watches Limited is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss family through Dreyfuss Group Holdings and, with Robert Dreyfuss at the helm, is the oldest family-owned and run Swiss watchmaker.


The founder, Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. His attention to detail and insistence on first class personal service ensured the business grew quickly. Within 12 years of the founding of the company success led to the opening of a UK office.

In 1925 the now famous winged Rotary logo was introduced and after the war, under the leadership of Teddy Dreyfuss, the brand developed further, with innovative watches, sophisticated marketing and powerful advertising campaigns.

Rotary timepieces are now sold in over 35 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches."

According to Wikipedia, "In 1940 Rotary became the official watch supplier for the British Army.Coinciding as this did with the Second World War and the drafting of huge numbers into the army, the move put a Rotary watch in almost every household in Britain, leaving a lasting impression of the brand in the UK. More recently, Rotary Watches was elected as one of the UK's "superbrands" in 2006 and has retained its place in successive years."

Also, "Rotary watches typically use either a quartz or automatic movement, and often feature what Rotary refer to as the "Dolphin Standard" (equivalent to at least ISO 2281), meaning they are water resistant and may be suitable for all-day swimming and diving. Unique to Rotary is the "Revelation" design of reversible watch, which features two distinct movements and faces, allowing the wearer to change style at will or easily switch between two different time zones."


Rotary Watches has partnered with some amazing events past and present, from the prestigious 'Beaufort Polo Club' to the adventurous 'Clipper Round the World Yacht Race'. Of late, it has signed an exclusive 4 year sponsorship deal as 'Global Official Timekeeper of Chelsea Football Club'.



For ardent fans of Chelsea FC, this is an opportune time to own a special edition Rotary watch with their club's emblem. For all others, if you are into automatic and quartz watches, you may wish to add Rotary to your wrist without having to break the bank.



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