Showing posts with label fashion shoes. Show all posts
Showing posts with label fashion shoes. Show all posts

Friday, September 22, 2017

The Grip & Flexibility of Feiyue Shoes

Recently, I chanced upon a Caucasian wearing a pair of Feiyue shoes nonchalantly and I must say that they looked retro-chic on him considering that these shoes are old-school, but have now been given a new spin with a different variety of colours and an improved sole.

Photo credit: ezbuy.sg
According to Wikipedia, "Feiyue is a brand of Chinese sneaker produced in Shanghai since the 1920s. Today, they are still produced in China. Since 2006, the Feiyue brand is also owned by a French company, which operates separately from the original Chinese company, Double Coin Holdings.

Feiyue (simplified Chinese: 飞跃; traditional Chinese: 飛躍; pinyin: fēi yuè), means ‘to fly over’ or ‘to traverse’. This meaning is reflected in the slogan of the brand: Flying Forward, and evokes a dual elevation, which can also be translated simply as ‘elevation of body and mind’."

If you are a parkour or wushu fanatic, you would likely have been initiated into wearing Feiyue. But, for the rest of us who have no qualms with canvas for shoes (think: Converse Chuck Taylor All Star canvas sneakers), Feiyue might prove to be a promising alternative or plain rising casual wear with a nondescript past.

Click here to watch In-Depth Feiyue Review by Chad Zwadlo.

The following is an insightful guide on the Chinese and French versions of Feiyue provided by Wikipedia:-

"The original Chinese versions of the Feiyue shoes and the re-designed French versions have a number of differences. The differences include:

1. Sole of the Shoe
The sole of the original Chinese Feiyue shoe contains reduced padding on the bottom of the shoe, which is considered desirable for running and jumping. The sole of the French version has thicker padding on the bottom and is designed for more general purpose use. Also, the seal at the center of the sole is a green triangle on the Chinese Feiyue, while the marking is a red circle on the French version.

2. Canvas Material of the Shoe
The canvas material of Chinese Feiyue shoe is thin, resulting in a large range of ankle flexibility. The martial arts application requires a wide range of foot motion. The canvas material of the French version is much thicker and allows for less flexibility.

3. Color of the Shoe
The original Chinese Feiyues originally came in only two colors, black and white and also come in HI and LO version of each. The shoes were previously only available in a limited range of styles—simple stripes with some different colors. Now Feiyue China has expanded to a wider range of colors and styles.

Overall the Chinese Feiyues are designed as inexpensive Martial Arts shoes and the French Feiyues are meant to be casual shoes."
Photo credit: ezbuy.sg

Click here and here to explore the new population of Feiyue shoes. Feiyue is reaching the cusp of becoming a global brand.


Sunday, November 8, 2015

Chic + Recyclable Plastic Shoes by MELISSA

As gleaned from its Singapore website http://melissasingapore.weebly.com/about-melissa-hearts.html , Melissa was founded in 1971 and originated from Sao Paolo, Brazil. Since then it has grown into one of the largest footwear manufacturer with an expanding global reach.



Additionally, these are some further insights gathered:

"Melissa stands for individuality, comfort, great style and eco-friendliness. Its hallmark jelly shoes are made of plastic that is 100% recyclable." 

"Melissa’s success is credited to its three-pronged business strategy that focuses on producing superior designs, engaging in sustainable development, and developing groundbreaking footwear technology."

On the surface Melissa shoes are bright, colourful and creating a lot of buzz what with celebrities taking them along the red carpet. But, I think, it is what goes behind Melissa such as: collaboration with fashion designers; use of eco-friendly materials; innovation of materials for better comfort, styling, durability, etc.; and non-exploitation of animal, that continue to grow this brand's consciousness among savvy consumers who are already spoiled for choice of footwear. 

Here are just some snapshots of Melissas in Singapore for your refreshing: