As gleaned from its Singapore website http://melissasingapore.weebly.com/about-melissa-hearts.html , Melissa was founded in 1971 and originated from Sao Paolo, Brazil. Since then it has grown into one of the largest footwear manufacturer with an expanding global reach.
Additionally, these are some further insights gathered:
"Melissa stands for individuality, comfort, great style and eco-friendliness. Its hallmark jelly shoes are made of plastic that is 100% recyclable."
"Melissa’s success is credited to its three-pronged business strategy that focuses on producing superior designs, engaging in sustainable development, and developing groundbreaking footwear technology."
On the surface Melissa shoes are bright, colourful and creating a lot of buzz what with celebrities taking them along the red carpet. But, I think, it is what goes behind Melissa such as: collaboration with fashion designers; use of eco-friendly materials; innovation of materials for better comfort, styling, durability, etc.; and non-exploitation of animal, that continue to grow this brand's consciousness among savvy consumers who are already spoiled for choice of footwear.
Here are just some snapshots of Melissas in Singapore for your refreshing:
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