More to Coffee than a Beverage

The hidden persuader of marketing would have you know that there is more to coffee than what you drink. Same goes with your tea, Coca-cola or Redbull.

Some would go to great length to let you know that their beans are carefully curated and processed optimally to deliver the perfect cuppa to make your day great.

Others like Starbucks will offer you an experience that makes the ordinary extraordinary as they infuse principles such as Make It Your Own, Everything Matters, Surprise and Delight, Embrace Resistance, and Leave Your Mark, into their service culture to connect with the customers.

When the process of getting your brew and/or the aroma and taste of the product delight your senses and provides a launchpad for inspiration, you won't bother to negotiate the price.

Unique Value Proposition is what makes some roasts winners of your dogged patronage.

 

Coping with Life

The struggles we face in life comes in different shape and size. 

Take the positive stance of facing it head on rather than complain, whine, moan and groan.

Here are two suggestions to help you keep calm and hold on.

Firstly, enjoy the simple pleasures of life. Practice mindfulness and enjoy each moments of respite when commuting, resting, taking your meals, conversing with others or pursuing your hobby.

Secondly, bear in mind that you are not the only person who is facing difficulties and challenges on planet Earth. All of us have our own struggles in life such as regrets, hurts, disappointments, loss of a loved one, loneliness (social detachment) and a whole gamut of baggages that we can add on.

Source: anonymous

As you adapt to your circumstances and cope with it actively, you will build resilience, broaden your perspective, and deepen your capability to meet the next challenge.