Friday, September 7, 2018

Who Would Wanna Watch A Commercial On Retirement Planning?!

On 5 September 2018, I chanced upon a commercial with a riveting hook and it was one of those rare moments when the "Skip" button was skipped. 

Photo by Toa Heftiba on Unsplash
The viewership is pretty impressive and has already exceeded two millions after just one week.

As the wedding banquet scene in the commercial is commonplace in Singapore, it is in no way inspired by the phenomenal Crazy Rich Asians novel and movie, but the timing is prescient.  

Click here to view The Best Gift for Your Child (Is Planning For Your Retirement).


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