McInspiration

McDonald's Restaurant is famous for its QSC (Quality, Service and Cleanliness) from what I could still recall vividly from study materials of long ago.

As a student I was sold on its Big Mac meal with chocolate milk shake. Today, I still love the Big Mac meal with unsalted fries or corn cup without the butter, to go with a cup of their Arabica coffee. Oh, my children were initiated into Happy Meals with the accompanying toy which prove that money can buy happiness, indeed.

Yes, I am sure, it is a restaurant which evokes many happy memories for, oh, so many kindred folks. Over the years McDonald's has continued to innovate and engage its customers with new products (e.g. Samurai burger, McFlurry, McCafe and pineapple pie) and services (e.g., Drive-thru, McDelivery, PlayPlaces & Party, Arch Card and Free Wi-Fi).

There is more ... creative minds @McDonald's are also reaching out to interact with faithful customers through mass media and inspirational taglines such as the following in my recent encounters:-

Wake Up to APP-citing Surprises Everyday

Dive In & Enjoy Filet-O-Fish

Seas The Day (pun intended for 'Seize the Day')

There is still more ...

Click on the following link for an interview with Chef Dan Coudreaut -- "The Most Powerful Chef in America" who affects the taste buds of 27 million plus diners a day:-

http://www.mcdonalds.com/us/en/food/food_quality/trends_innovation/chef_dan_coudreaut.html 

Also, click on the following link to find out more concerning The Gold Standard of McDonald's food quality:-
http://www.mcdonalds.com/us/en/food/food_quality/trends_innovation/barbara_booth.html