Following recent my foray into watch watching, I have found some unusual fare at Red Army Watches (http://www.redarmywatches.com/) which retail brands of exquisite watches that are unconventional and fit into their "Acquirable Timepieces" brand assessment strategy.
This time Azimuth watches are featured. According to Wikipedia, "The azimuth is the angle between the north vector and the perpendicular projection of the star down onto the horizon. Azimuth is usually measured in degrees (°). The concept is used in navigation, astronomy, engineering, mapping, mining and artillery."
As sourced from http://www.azimuthwatch.com/, their background information are as follows:-
"Our Company
Biel / Bienne has long been an important centre for fine Swiss watchmaking.
This is where Azimuth conception begins- In search of a unique identity deeply rooted in watchmaking design, innovation and tradition.
In Azimuth, the product development team is constantly pursuing developments in the field of complications and product design to position itself at the forefront of horological excellence. This is especially evident in the way the company has explored technological limits with the in-house development of its semi-complication modules.
Conceptual Design
A visionary virtuoso in innovative watchmaking bolstered by time-honoured horological master craftsmanship. Azimuth boldly brandishes its inventive independent spirit, blazing its own trail with an exceptional focus in realising avant-garde timepieces through the perfect balance of cutting-edge technology and traditional watchmaking know-how.
Our dedicated designers conceptualise every Azimuth timepiece right from the beginning. The hand-drawn concepts are transformed into technical drawings with computer-aided design before prototyping. At each stage, the development process is reviewed and improved by our engineers to ensure consistency in performance before production.
Customisation
The distinctiveness of a man is manifested in his choice of possessions. And there is no greater mark of individuality than a personalised timepiece that bears the mark of your soul and taste. Azimuth perpetuates this sense of individuality through its Special Customisation Program.
This programme allows you to create a timepiece that is unique in its own right. With the help of master craftsmen in the House of Azimuth, you have the opportunity to specify your choice of hand-engraved movements, guilloche decorations or other complex design features to stamp your personal mark through all of eternity.
When you wear an Azimuth, you not only express your individualism and taste for the finer things in life, but you also carry with you the love and passion for horological art. In short, it is a reflection of passion."
Here are a few selected Azimuth masterpieces for your viewing pleasure:-
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| Azimuth - Mr. Roboto |
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| Azimuth - Spaceship [Predator PVD] |
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| Azimuth - Chrono Gauge Mecha-1 BMF |
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| Azimuth - Regulateur Retrograde Minutes |
If you are interested, please refer to http://www.redarmywatches.com/ and for http://www.azimuthwatch.com/ on Azimuth watches.
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| Customised Azimuth SP-1 Landship -- a 'tank' with bespoke mechanical movement that tells time; no kidding! |
Azimuth's passion is evident. It's time for us to pinpoint our concise angle and live a greater life in pursuit of what makes us tick.
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