Welcome to more on the world of watches other than the usual fare served up by newspaper and lifestyle magazines. Today, I stumbled upon Red Army Watches (http://www.redarmywatches.com/) which retails brands of exquisite watches that are not run-of-the-mill and yet relatively affordable when compared to luxurious watches.
In their own words, Red Army Watches are:-
"Non-conformist. Daring. Revolutionary. And probably the most radical, plain madness.
Red Army Watches has been labelled in many ways, and the anti-establishment movement is what molded us from the beginning. We took in a common product, a watch, and presented it in a different light, changing the traditional perception in terms of what a watch is and what options are there available for the discerning customers.
We are first and foremost a retailer with an exciting portfolio of non-mainstream brands qualified to fit into our Acquirable Timepieces brand assessment strategy. As of 2013, collectively we operate four outlets in Singapore, three in Malaysia, and three in Indonesia. We own and run three retail concepts namely Red Army Watches, Krasnaya-The Watch Art Gallery, and Instrumentum.
What sets us apart from many other retailers is that we take our brands branding effort very seriously. We work closely with the brand owner to push the branding effort within our territory and in most cases, from the brand introduction phase."
First up for this release, Alexander Shorokhoff watches are featured. By way of introduction from http://www.alexander-shorokhoff.de/:-
"Alexander Shorokhov was born in 1960 in Moscow. Early on in his school years, he discovered his interest and talent in engineering, drawing and design. As a student he consolidated his knowledge in these disciplines and accomplished his engineering studies in Moscow with distinction. His excellent results meant he was one of the few who selected to getting a good job in a state owned construction company in Moscow. After a very short period of time working as an engineer, he succeeded quickly to become a chief engineer and later getting the top job as a director of the company.
In 1988, he began to participate in politics and became leader of the youth organisation in one of the districts Moscow. Because of his achievements and commitment, he was chosen in 1991, by the Russian president Michael Gorbatchev in a group of 20 „progressive” managers for further qualification under the conditions of free market in a sense of Glasnost and Perestroika. He attended a course in economics, which was organised by the ministry of economics of Hessen region in Germany. During this course he was studying German and English languages. In 1992, he founded a marketing company in order to sale and market the best and most important Russian watch brand Poljot. Not pleased by half-measures it was not long before he started to produce watches on his own in order meet high demands. This allowed him to apply and combine his talent and experience in mechanical design as well as his new knowledge of the free market.
In 1995, he launched his first own watch brand "Poljot-International“. This was followed in 2003 by the establishment of his signature premium label “Alexander Shorokhoff “. Nowadays, the small workshop in a small town called Alzenau, Germany is producing watches that are in high demand by watch connoisseurs the world over. Alexander Shorokhoff watches have become some of the most valuable and attractive objects d’art among all mechanical timekeepers."
Here are a few selected Alexander Shorokhoff timepieces for your viewing pleasure:-
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| Alexander Shorokhoff New Planet Automatic |
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| Alexander Shorokhoff Miss AvantGarde |
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| Alexander Shorokhoff Regulator R01 |
If you are interested, please refer to http://www.redarmywatches.com/ and http://www.alexander-shorokhoff.de/ for more on Alexander Shorokhoff wristwatches.
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