Speaking of creativity, IKEA has well driven the point home with the following advertisement on a taxi with the driver at home.
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| IKEA: "Home. Where creative minds bloom." |
In one fell swoop, IKEA has brilliantly fostered its standing on the cutting edge of creativity.
Btw, IKEA is an acronym for Ingvar Kamprad (the founder), Elmtaryd (the farm in which he grew up) and Agunnaryd (the village in which he grew up).
Certainly, the journey of imagination and creativity starts at home.
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