These past 2 years or so, I have noticed the rise and rise of Under Armour in Singapore. This is a refreshing addition to dominant players such as Adidas, Nike, Reebok and Puma in the sports industry. It is commendable, too, for a relative newbie to make inroads.
Necessity has been said to be the mother of invention while a problem solved can be turned into an opportunity.
According to Wikipedia, "As a fullback at the University of Maryland, Kevin Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric.
After graduating from the University of Maryland, Kevin Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light."
From the looks of it, Under Armour (UA) products are of high quality with tasteful design and colour, and a logo which looks as solid as it comes for their motto "Protect this house."
Necessity has been said to be the mother of invention while a problem solved can be turned into an opportunity.
According to Wikipedia, "As a fullback at the University of Maryland, Kevin Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric.
After graduating from the University of Maryland, Kevin Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light."
From the looks of it, Under Armour (UA) products are of high quality with tasteful design and colour, and a logo which looks as solid as it comes for their motto "Protect this house."
As gleaned from https://www.underarmour.com/en-us , the background story is as follows:-
"It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation."
It may have taken a while for Under Armour to reach the shores of Singapore, but the passion and innovation behind this brand will ensure that it will get bigger and stronger not just in Singapore, but the rest of the world, too.
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